- For the office
- For Home
- For Horeca
- LA FANTANA PRODUCTS
ORESA completed the acquisition of La Fantana, together with the company’s founder, Mr. Cristian Amza.. Following this transaction, ORESA owns 83% of the company equity and Cristian Amza 17%.
“We are pleased to announce completion of La Fantana acquisition. ORESA and founder Cristian Amza provided equity capital and brought in two strong local banks with bank acquisition finance. At the same time we have refinanced the existing debt in the company. We are very proud to be able to execute such MBO/LBO transaction in Romania in a relatively short time. We are also confident that will be able to support the CEO Cristian Amza and his team to build the business further” – Cornel Marian Managing Director ORESA.
“This acquisition marks an exciting milestone for us as we solidify our leadership position in the water and coffee service solutions for home and offices. Such an investment of a PE fund in a leading company is usually followed by a dynamic growth period, and this is totally aligned with our ambitions of becoming an important regional player in Central and Eastern Europe. Our future development will be based on organic growth generated by our two main pillars water and coffee, but in the same time we will look for acquisition opportunities in CEE.” – Cristian Amza, CEO and founder La Fantana Group.
ORESA was supported in the transaction by DAVID and BAIAS S.C.A., PWC. Innova was supported by Clifford Chance Badea and Cristian Amza by POPOVICI NIŢU STOICA & ASOCIAŢII. Peli Filip S.C.A. acted as legal advisors for the financing banks.
About La Fantana
La Fantana is a leading provider of home and office water solutions in South-Eastern Europe (SEE) and the second largest provider of water solutions in Central and Eastern Europe (CEE). The Group is a market leader in Romania and Serbia in bottled water cooler solutions as well as Point of Use water filters. The company estimates that following the acquisition of Blue Coffee Services in 2014, it has also become a leading player in coffee services for companies and offices.
In 2015, La Fantana Group posted consolidated revenues of over EUR 42 million and a profit before tax of 5.033 mil. EUR from services provided to more than 50 thousand customers. The Group led by Cristian Amza has effectively shaped the Romanian and Serbian water solution markets and currently operates an integrated business with a nationwide coverage in both Romania and Serbia, spanning the entire chain from water source to water production/bottling facilities and further to the Group’s own water and coffee distribution, as well as logistics for delivery to customer premises.
ORESA is family-owned equity investment company with Swedish roots, with an entrepreneurial, active ownership approach. ORESA’s core market is Romania, where it has invested more than EUR 100m in equity since 1997.
ORESA’s investment strategy is to develop, together with strong entrepreneurs and management teams, market leading companies in favorite sectors such as business services, financial services, construction materials, FMCG or retail & distribution. Besides La Fantana, the company’s current portfolio consists of five companies that are market leaders in their sectors: Fabryo-Atlas Paints, Somaco, RTC, Romanian Business Consult and Kiwi Finance.
La Fantana is the leading supplier of bottled water and coffee for companies and a major distributor of coffee-related equipment and products for the hospitality industry. Since 2014, the company has been providing integrated water and coffee services for businesses in a complete formula: key and complementary products, delivery, equipment, service, sanitation and user training. We operate in a field where our products, water and coffee, are in a harmonious and lasting relationship with users. We fully understand their responsibility and act very seriously for them to provide trust and reliability.
La Fantana awards
2015 – Best Health & Hydration Promotion – 3rd place for Filter the Water Myths campaign -
an initiative which aimed to inform the public about water-related prejudices and bring more useful content about water
2014 – Best Marketing Campaign (2nd place for the “We evolve together with you” campaign)
2010 – Best Product Design & Innovation – (award for the best product and innovation of the year - La Fantana Miniwatercooler)
2010 – Best Website (2nd place)
2010 – Best Health & Hydration Promotion (3rd place for a TV ad and campaign promoting the new home service . “La Fantana style”)
2009 – Best Health & Hydration Promotion (3rd place for promoting a healthy lifestyle based on additional consumption of water by moms and future moms)
2009 – Best TV Advertising (1st place for the campaign spot “Adapts to your business”)
2007 – Best Delivery Person (1st place)
2007 – Best Campaign (1st place for “Adapts to any business” campaign)
2007 – Best Website (1st place)
2005 – Best Advertising (1st place for the campaign spot “Just Use it”)
2005 – Best Campaign (1st place for “Depends how much you drink” campaign)
2004 – Best Consumer Advertisement (for “Just contact us and we will tell you the other reasons” campaign)
2004 – Best Website (2nd place)
2004 – Best Vehicle Advertisement (1st place)
2004 – Best Sales Representative (1st place)
2004 – Best Marketing Initiative (2nd place for the water delivery subscriptions concept)